Where Science Meets Scale

Strategic Marketing Consultant for Life Sciences and Healthcare

Brilliant science won’t save you from bad marketing.

in this industry, clarity isn’t optional - it’s the differentiator

Illustration of a woman with dark hair and a man in a lab coat, surrounded by gears and a computer monitor displaying a capsule pill, symbolizing medical or pharmaceutical research and development.

Most marketing fails because it speaks about the product, not to the people who need it. In diagnostics, MedTech, and biotech, the stakes are too high for vague promises and recycled copy.

I help science-based companies find the language, structure, and strategy that make innovation resonate: clinically, commercially, and credibly.

You’ve validated the science. Maybe even published it.
But getting the right people to understand it, trust it, approve it or buy it?
That’s where most scientific innovations stall.
I work with diagnostics, MedTech, life science and digital health teams to close the gap between technical excellence and market success.
Whether you’re pre-launch, mid-pivot, or scaling with pressure, I help you sharpen your message, define your value, and build a strategy that gets your product used, not just noticed.
No bloated decks. No agency overhead.
Just sharp, senior consulting that moves your science from potential to performance.

Case Studies & Client Stories

Two scenes: on the left, a scientist in a messy lab surrounded by papers labeled 'Pitch Deck' looks overwhelmed with confusion; on the right, a professional presenting a strategy document with an upward trend graph to three businesspeople in a conference room.

From go-to-market execution to product positioning, I’ve seen what works, and what wastes time.
I’ve supported diagnostics companies navigating submissions to notified bodies.
I’ve worked with health tech startups sitting on brilliant IP but struggling to productise or monetise.
I’ve rebuilt GTM plans post-funding, fixed positioning frameworks that never made it past pitch decks, and turned technical features into messaging that actually lands with buyers, clinicians, and procurement teams.
This isn’t theory. It’s hands-on, regulation-aware, commercially tested consulting that helps science-led ventures move faster, communicate better, and scale smarter.
If you're caught between product and market, I bring the clarity and traction needed to get things moving. Properly.

Andrea Langella who is a consultant with red hair in a beige blazer standing in a modern office hallway.

Who I Work With

  • Startups and scale-ups in diagnostics, MedTech, biotech, and healthcare AI

  • Teams preparing for funding, partnerships, or commercial rollout

  • Founders, CMOs, and product leads who know they’re too close to the science

If you’re straddling technical complexity and commercial clarity, I’ll get you across that bridge.

I’ve spent over a decade helping health innovators move from technical depth to commercial traction.
That means go-to-market strategies designed for adoption, not just investor decks.
Messaging that makes buyers say “finally”, not “what is this?”
And product positioning that doesn’t just sound credible, it drives sales, funding, and clinical trust.

I work with teams navigating:

  • Strong tech with weak uptake

  • Products too complex to sell themselves

  • Regulatory requirements that demand more than checkbox compliance

  • Brilliant science with no scalable commercial infrastructure

I don’t offer surface-level comms or agency noise.
I work deep inside your product and commercial stack to identify what’s blocking traction, and fix it with strategy that works under pressure.
Whether you're prepping for launch, rethinking GTM post-Series A, or trying to align R&D, marketing, and sales. I’ve seen it before. I know how to move it forward.

I help science-led teams turn strong products into strong markets.

From early-stage clarity to post-launch traction, I bring the strategy, structure, and execution needed to move from technical credibility to commercial performance.

This isn’t surface-level marketing. It’s hands-on, aligned, and built to scale; without the fluff of a full-service agency or the lag of internal hires.

From MedTech Launch to Biotech Scale-Up: What I Offer

Positioning for Precision

Get to the sharpest articulation of your value, fast. I cut through internal noise and distil what matters to clinicians, buyers, and regulators.

A hand holding a red puzzle piece about to be placed into a puzzle with missing pieces, some of which are black and some are outlined in black but not yet filled in.

Messaging that Moves

Words that do more than inform,they convince, convert, and get funding or purchasing across the line.

A computer monitor displaying a puzzle piece with a colorful wavy pattern and two speech bubbles, one with mathematical symbols and the other with lines, representing problem solving and communication.

Launch Strategies that Stick

From regulatory approval to market traction: bespoke go-to-market plans that turn readiness into uptake.

Or clarity.

Or product-market fit.

Or the messy bit you’re stuck on.

Let’s Talk Strategy

This isn’t a contact form for newsletter signups.
If you’re working on a science-led product that needs sharper strategy, better messaging, or stronger traction, get in touch. I work best where there’s complexity, regulation, or cross-functional chaos to sort out